O'Neill Marketing Strategies

OMS makes photographer’s web site Click!
: Greg Sereta, a well-known Cleveland photographer, wanted a web site that would showcase his portfolio, and let his work do the talking to potential customers. Take a look at how OMS made www.seretastudios.com really click. . .

OMS creates “Heroic” campaign for Buschman Corp.: Buschman Corporation needed to break through to paper manufacturers to sell their high performance metering rods and holders. How? Make every customer feel like a hero. That’s exactly what we did with Buschman’s web site, direct mail, and a fun tee shirt that makes every man a “super man!” Get the rest of the story here. .

Steel Door Institute ad campaign catches fire— wins national award!
: Steel Door Institute (SDI) sets manufacturing and performance standards for steel doors and frames that architects and construction specifiers depend on. But, in a competitive global market, SDI needed to make the case for steel versus other materials. OMS created the “Why Steel” campaign to tout the attributes of steel. Four ads in the series appear on www.steeldoor.org, and are carried through to a brochure and in the pages of Architectural Record, the premier publication for architects worldwide. Architects were so impressed, they awarded OMS with two 2008 Advertising Excellence Awards at their annual AIA Convention. See for yourself what got architects “fired up” for SDI. . .

OMS helps Citizens for Safety teach others how to stop traffick(ing): Citizens for Safety educates residents of communities victimized by gun violence how to curb gun trafficking that puts guns into the hands of criminals and juveniles who can’t legally have them. OMS helped Citizens for Safety produce a two-hour workshop that inspires ordinary people to take action in their neighborhoods. Dubbed “Traffick Jam Citizens Workshops,” OMS developed a distinctive logo and look that are helping CFS spread the word in Massachusetts.